Voortman's decision to go trans fats free not only generated extensive media coverage; the bakery also received a number of positive emails applauding the decision to drop hydrogenated oils from its ingredient list. Here's a taste of some of the feedback:

 

I just heard the news about your company going trans fats free. This is great news, we were looking for help to fill our need…We are 100% against trans fat foods and are willing to pay the difference… Thanks again!

 

I had already cut down a great deal on bought cookies because of trans fat concerns. As soon as your trans-fat free cookies are on the market, they will be the only ones allowed in my house.

 

I applaud your decision to stop using trans fats in your cookies. Well done, and thanks! The sooner the new cookies arrive on store shelves the better.

 

As I have been raging against trans fats for many years now, it was a delight to hear about your switch. I am a nurse and a TCM acupuncturist; nutrition has become an important aspect of my practice. It will give me great pleasure to inform my clients that there is a cookie out there they can buy. Thank you for making this change for the health of your customers.

 

I vigorously commend you for listening to the advice of your daughter and taking action by ridding your cookies of the worst ingredients of all-those tremendously unhealthy trans fatty acids. As a person fighting with high cholesterol, I am very pleased to see your decision and I believe that it is an extremely responsible and very “healthy-wise” choice…Because of this intelligent move, I am banning ALL other cookies from my house and am only going to serve Voortman Cookies in my home and offices! Congratulations on a wonderful decision!

 

Again, Voortman leads the way in producing a product that recognizes the inherent dangers of certain ingredients…I have always purchased your cookies and recently switched to your sugar-free wafers…Thank you for showing high regard for your consumers.

 

Congratulations on your move to cookies made with no trans fats! I haven't purchased your cookies for a while now, but this recent announcement of no trans fats has enticed me to purchase Voortman Cookies in March when the new packages are available.

 

Congratulations on making the decision to remove trans fatty acids from your cookies. The knowledge that this type of fat is dangerous to our health is still not mainstream. I for one will buy your cookies when the transition is complete.

 

Hoorah! I will be buying your cookies in March 2004 exclusively. I can't afford to take the health risk with my kids of trans fats.

 

Congratulations on your decision to end the use of hydrogenated oils in your cookie products by April. I hope this will spur other manufacturers to do the same and provide healthy food products. I shall now resume buying your product but wish I didn't have to wait until April 2004.

 

As a biologist and teacher, I am pleased with your move away from trans fats, as the science is well supported.

 

Thank you so much for making the decision to cut trans fatty acids from your cookies…Reading labels in the grocery store has turned out to be quite an eye opening experience. I only hope that more companies follow your lead and cut out these trans fatty acids, in spite of the cost of doing so. As a consumer, I would not hesitate to pay more for a product that does not contain these nasty trans fatty acids.

 

Please accept my thanks and congratulations for your intelligent choice regarding trans fats in your products. We have not necessarily been consumers of your products, we will be now.

 

I read in a newspaper that you people plan to remove the hydrogenated fat from your cookies. This is great news. I like cookies and am looking forward to when you implement this policy. My wife really watches for products containing the bad fats. We do not mind paying more money for a healthier product. You have hit a winner by doing this.

 

Great to see that you're getting rid of trans fat. My family will be new customers. PS. I have never written to a company before!!

 

Congratulations!!! I just read the good news that Voortman Cookies will be eliminating the trans fat from your recipes. We quit buying any product with trans fats and I will be happy to purchase a Voortman cookie once again. Thank you for caring about my health and the health of my child.

 

Today, I read about your plan to discontinue the use of trans fats in your cookies. Congratulations! I am a single parent and eating healthy foods on a limited budget can be challenging, however, although your cookies will be a bit more costly, we will be definitely buying your new product when it becomes available.